‘splurge’ means ‘spend more money than usual to buy something you want, not need’. For example, ‘Last week I splurged on a beautiful pair of shoes’. splurge is usually a verb used with on. For example, I can splurge on toys, books, clothes... I can also splurge on a person; in this case splurge on means buy something expensive *for* that person. Occasionally we use splurge as a noun: eg ‘We stayed at ABC hotel. It was a bit of a splurge, but we had such a good time.’ Even though splurge does mean ‘spend too much money’, it actually doesn’t sound negative. The word splurge makes spending sound fun, pleasurable. This word is often used in advertising. Ads tell people to splurge on themselves.
A: Wow! I can’t believe you bought your husband a car!
B: Well, I wanted to splurge on him. He worked really hard to quit smoking for me, and I wanted to show how much I appreciated it.
Have you splurged on anyone recently? What was the last gift you splurged on?